Podcast looks at technology joining sports´ lineup

Technology has changed sports since radio first broadcast baseball games and TV cameras appeared on the sidelines. Today, sports leagues around the world use technology to improve the way their games are played, the way their businesses are run off the field, and the way their paying customers -- the fans -- are rewarded.

Rick Singer, director of worldwide sponsorship marketing for IBM, and Edward Hanapole, partner, business consulting services´ digital media practice, discuss these changes in a podcast, ˝IBM and the Future of Sports˝

˝When you take a look back 10 years ago, how did people participate in sports? They went to games, they watched them on TV, and that was about it,˝ said Singer. ˝Now if you really want to be a part of what´s happening with your team, there are so many other ways to do it, to participate, to feel a part of it. And that´s what technology has been able to do.˝

˝But it´s also helping the players analyze what they´re doing so…after they´ve actually competed in an event or after they´ve played a game get back to a locker room and start immediately looking at how they performed and start dissecting improvements they can make,˝ said Hanapiole. “And I think that´s translating directly to what´s happening on the field.˝

The impact of technology is so great, in fact, that its use could become controversial.

˝We have to be careful with technology in ensuring that it doesn´t end up on the field, or end up too much, you know, influencing the way decisions are being made about the way a game is being played,˝ Hanapiole said.

Source: IBM
www.ibm.com

2006-02-05 10:51

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