Acer, an ethical corporation

Sep 21, 2007 Madrid - The twentieth century has witnessed the rapid growth of the IT market and the increasing popularity of its associated technologies – computers, satellites, Internet – each contributing in no small way to driving innovation.

The growth of industry, a vital part of a nation’s economy, coincides with the escalating use of natural resources that not just a local assets but super-national ones. As a consequence, the impact of economic growth in the environment has led environmental and humanitarian associations to appeal to multinationals to reduce this impact and become environmentally, morally and socially responsible.

Business Ethics is the management philosophy behind organizational, professional, institutional and social process development and has become the primary challenge multinationals, Acer included, must meet in the twenty-first century. It is a combination of principles and values that guide management to strive for both economic and social goals. An ethical company is aware that it must assume full economic, legal, social as well as philanthropic responsibilities.

One of the elements of this management philosophy is the CSR programme (Corporate Social Responsibility) through which a company sets the goal of reaching a global balance that integrates human, environmental and community resources.

Acer is the fourth-largest IT corporation in the world with approximately 5,300 employees in over 100 countries and with a turnover of 11.3 billion dollars. Each year, a substantial part of Acer’s income is invested in research and development and it is one of the few companies in its sector that continues to generate profits.

Acer’s growth is exponential, based on a precise value-rich management philosophy which lies at the heart of the corporation’s soul, determines its business mission and is the cornerstone for each and every planned and implemented activity.
Acer’s ethical values are: Integrity, human worth, innovation, profitability and social efforts.

INTEGRITY – all activities and relations with shareholders are conducted with transparency and correctness, observing the strictest professional ethics;

HUMAN WORTH – people represent the most valuable asset for Acer; only through training, responsibility and motivation can people free their creativity and innovation, actively contributing to the company´s success;

INNOVATION – the creation of a people-friendly environment nurtures innovative talents to develop their full potential;

PROFITABILITY – This is the main source of the resources Acer considers necessary for the company´s growth and market stability, and is therefore a guarantee for present and future security and opportunities, for its employees and the means through which it fulfills its social and economic duties;

SOCIAL EFFORTS – a strategic choice for success. In order to consider itself a world citizen, every country should be able to answer to a large audience for its actions.

All these values are management incentives for Acer since they create teamwork and a sense of belonging. Innovative management is able to bring vision to the business and its employees and transmit values through daily work.

Communications assume an essential role in spreading and sharing values and its main duty is to provide all those involved with the tools and skills required to keep up with market changes and strengthen both the sense of belonging and the spirit of responsibility necessary if individuals are to perform at their best.

Source: Acer Computer
www.acer-ee.com

2007-10-03 14:32

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