Acer Group widens its multi-brand strategy to respond to the high demanding professional market
Acer Group widens its multi-brand strategy to respond to the high demanding professional market
2009-12-01 - Milan Acer Group’s constant evolution, can be seen in its dedication to the research and development of customer-centric solutions that provide clients with everything that both effective organization and best technology have to offer in line with its brand mission of “Breaking the barriers between people and technology”.
As result, Acer Group today announces a significant enhancement of its multi-brand strategy looking also at the strong demand that SOHO, SMB and Enterprise segments continuously show.
The professional market dynamics follow the general market trends: professional, small and medium companies and enterprises need to face to social/economic/financial situation in which they make their own business.
Due to different companies’ different profile and related dissimilar way to do business, technology requirements are unlike from each other.
For that reason a single brand is not enough.
Widening its unique Multi-Brand strategy started in 2007 after the acquisition of different brands, Acer Group is now able to provide an effective answer to all key professional players looking for successful partnership with a leading IT vendor as both Acer and Gateway are.
In fact, by its very nature, Acer and Gateway will build an exclusive approach to its specific market, creating an elite relationship with its business partners, showing the ability to supply customized and effective solutions within an integrated multi-brand framework.
Acer is the consolidated and trustful brand managing business on professional field from long time featuring dedicated product offer and channel programs
The professional division of Gateway delivers products and solutions for businesses whose eyes are set on becoming winners. In Europe, the Gateway brand is dedicated exclusively to the professional world, developing complete, reliable solutions for businesses.
Source : Acer Computer
http://www.acer-ee.com/
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