CLICKS, BRICKS & BRANDS

The Marriage of Online and Offline Business

by Martin Lindstrom, Martha Rogers (Contributor), Don Peppers (Contributor)

First published in 2001
Hardcover: 320 pages ; Dimensions (in inches): 1.14 x 9.48 x 6.31
Publisher: Kogan Page Ltd
www.kogan-page.co.uk

Writing on flap:
The world´s most controversial marriage is currently taking place: the union between offline and online businesses. Will the two survive the marriage?
What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited consumer support?
In this, his second groundbreaking book, Martin Lindstrom offers the reader a fascinating indight into the development of clicks-&-mortar businesses. With an intriguing mix of theory, case study, practical advice and hot updates weekly on the DualBook website, Australia´s most respected Internet guru consolidates his Web genius and international marketing experience to bring retailers and dot.com companies a clear picture of how to make successful clicks-&-mortar marriages.
Lindstrom´s exclusive case studies reveal how leading e-business e-tailers, like drugstore.com and Toys ˝R˝ Us, initiated marriages with offline retailers and weathered the conversion to clicks-&-mortar business. Conversely, candid exposés about Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks-&-mortar partnerships.
Two of the world´s most respected online and marketing gurus, Don Peppers and Martha Rogers, famed for their invention of the term 1-to-1 marketing, have lent their support to Clicks, Bricks & Brands - a bible for every business-to-consumer company that aims to gain strong market share in the century of clicks-&-mortar business.

The home page of the author: www.martinlindstrom.com

15 december, 2002 00:15

Back

IT News: