customers.com

How to Create a Profitable Business Strategy for the Internet and Beyond

by Patricia B. Seybold, Ronni T. Marshak

Second impression 1999
Hardcover: 360 pages ; Dimensions (in inches): 1.08 x 9.37 x 6.26
Publisher: Century Business Books, Random House
www.randomhouse.co.uk

Writing on flap:
CUSTOMERS.Com is by internationally renowned consultant and analyst Patricia B. Seybold. The book´s purpose is to provide expert - but very accesible - advice to business people, showing how companies can use information technology, including the Internet, to get closer to their customers.

Everyone knows the prediction: the Internet will change the way business is done. And everyone has the same fear: they will fall behind their competitors and miss the boat. CUSTOMERS.COM does not offer breathless predictions - it offers practical, easy-to-understand advice and shows the reader how to apply it. The author, Patricia Seybold, has advised companies such as Microsoft, Hewlett-Packard, and Ernst & Young. The advice she gives in CUSTOMERS.COM is based on solid, proven marketing principles and on real, detailed case studies of how well-known corporations like Amazon.com, Hertz, and Dell are using the Internet successfully.

14 december, 2002 23:53

Back

IT News: